Inspired by a bygone era where people properly dressed for an occasion, founder and designer Mark Jeynes decided to fill a much needed gap in the market by launching a boys collection in 2018.
It is already a HUGE line in North America with over 800 boutiques carrying it including SAKS, Nordstrom, Bergdorfs, Neiman Marcus, Von Maur and Garnet Hill.
Using amazing fabrics in quirky ways on classic styles, the entire line is created in London with a very European aesthetic.
The collection consists of best selling shapes and designs every little chap would love to be seen in. Muted colours, gorgeous textures for smart days, play days or Back to School.
Every season there will be a new bedtime story book about a little boy (guess who?) and his dog Henry living in London.
For purchases over £100 you will be sent this book for free. Click below for a digital sneak of the book that ships with Spring 20 orders: